TWO RODEO DRIVE

A branding suite was developed to elevate the collateral of Two Rodeo Drive. The revamped identity proposal included an expanded color palette to pair with their signature Husk color, new logo variations, a fresh take on the typography and text treatment, and two completely redesigned shopping guides. The shopping guides were formatted to fit a wealth of information about the destination, the management company and leasing opportunity contact information in a handheld ad form factor. The photography was color treated to produce muted elegance through a golden, even tone. Additional considerations were taken to enhance readability and flow of the information, create sophisticated contrasting elements and include a signature pattern overlay in the background.

Beverly Hills, CA

Commissioned by CBRE

Software Used:
Illustrator, InDesign, Photoshop

Fabrication Type:
Printed Brand Collateral, Handheld Ad

*Photos are the property of Two Rodeo Drive. Used with permission. No endorsement is given or implied.